Survey: Brands Speaking Out On Social Media
"During these tumultuous times, our society has become extremely polarized on prominent social issues like immigration, human rights, economic inequality, gun control, racial discrimination, women’s reproductive rights, and LGBTQ rights. Hot-button issues have forever altered the traditional business-as-usual practice of CEOs keeping their heads down, staying quiet and riding out the storm during social turmoil. CEOs are now expected to speak up about cultural issues and take a stand, and financial implications and consequences follow for both the leadership team and the brand."
-BRANDfog CEO Ann Charles