All about Susan McPherson.
Isabelle Jetté is a cause-conscious marketing and communications strategist with over 10 years of nonprofit and marketing agency experience who prides herself on developing creative solutions that add value for start-ups and established brands, and setting forth thoughtful, disruptive ideas that stick.
Most recently, as the Associate Director of Marketing for PENCIL, a public education nonprofit, Isabelle oversaw the branding, strategic planning, performance measurement and forecasting for the organization’s marketing channels. She also crafted several content marketing pieces, including beneficiary stories, donor appeals, infographics, and videos, to bring to life PENCIL’s impact in public schools. For PENCIL’s annual benefit, Isabelle spearheaded its e-communications efforts and microsite development, and played an important role in the event’s conception, which drew 700 attendees and raised $1.6 million.
Prior to joining PENCIL, Isabelle launched The Opportunity Card in New York City, a 10-day shopping and dining fundraiser with more than 200 merchant partners benefiting college and career readiness nonprofit Futures and Options. She has worked at Mirrorball Group and LeadDog Marketing Group on experiential marketing and communications programs for clients, including O, The Oprah Magazine, Stolichnaya, NASCAR, Big Brothers Big Sisters, and Stonyfield Farm. Before coming to the United States, Isabelle began her career at the National Arts Centre, Canada’s preeminent center for the performing arts, during which time she helped produce large-scale, national and international initiatives, including the multi-disciplinary “Scene” festival series and the National Arts Centre Orchestra Tour of the United States and Mexico.
Isabelle holds a BMus in Vocal Performance (magna cum laude) from the University of Ottawa and an MBA from the University of Chicago.