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Meet McPherson Strategies, a CSR communications agency founded by Susan McPherson.

WELCOME TO the intersection of COMMUNICATIONS and social IMPACT 

Founded by serial connector Susan McPherson, McPherson Strategies helps organizations develop, amplify and communicate social impact initiatives. Our clients include corporations, foundations, startups, social businesses, nonprofits and social entrepreneurs.

 
 

For those tired of tech-driven, transactional networking, The Lost Art of Connecting by Susan McPherson is a guide to reclaiming the power of human contact―and a new approach for developing lasting and fulfilling personal connections. Now available everywhere you get your books.


OUR CLIENTS drive progress


What OUR Clients SAY

With a finger on the pulse of all things sustainability and social good, the McPherson team has seamlessly helped elevate the Foundation’s work, particularly on the digital and social media channels where the most important conversations in this space are happening. And for that we recommend McPherson Strategies.
— Anisa Kamadoli Costa, The Tiffany & Co. Foundation
It’s not often that you have the chance to work in PR partnership with a company that so genuinely gets and embodies your business’s commitment to positive social impact. Susan and her team not only have their fingers on the pulse of what’s moving and motivating decision makers today, they have a sharp eye for what’s new and next when it comes to opportunities.
— Kim McCabe, G Adventures
When I joined New Profit to launch its Future of Work Fund, I turned to McPherson Strategies. Susan came highly recommended by a top-performing investor in the sector. Within minutes of our kick off meeting, I knew this engagement would be a different experience. Susan and team are rigorous thinkers, helping us to define what success looks like in clear and measurable ways. They are generous with their network and consistently deliver at a high level of excellence. In less than a year, McPherson Strategies helped us define a narrative and brand position that has resulted in our organization becoming a leading voice among our peers in discussions around an equitable Future of Work. McPherson is more than a communications strategy firm; they are my partners in purpose.
— Dr. Angela Jackson, New Profit
The McPherson team are truly masters of their craft. Their creative-thinking, diligent work style, and prolific rolodex proved a vital asset to our efforts in corporate social responsibility. Together, we achieved great things, and on top of it all, they are simply a delight to work with. I look forward to joining forces again in future.
— Ilyse Hogue, NARAL Pro-Choice America
The entire McPherson team played a vital role in helping to raise the profile of Participant Media’s social impact work in both the media and CSR space. The team was creative, strategic, and tireless in finding the right opportunities for us to plug into, whether in the pages of Fast Company, on stages at a key conferences, or in meeting rooms of the organizations we need as partners to create real change. As we build and define what it means to create impact through top-tier content, we could not have asked for better partners to build and spread our message.
— Holly Gordon, Participant Media

Our Founder

 

Known as one of the best-connected people in the social impact space, Susan McPherson opened McPherson Strategies in 2013 with the core belief that business can -- and must -- be a force for good.