On June 10, 2019, 187 CEOs and business leaders from a wide range of companies, including Square, H&M, Yelp, Bloomberg, Glossier, Warby Parker, Zoom, M∙A∙C Cosmetics, Postmates, Slack, Ben & Jerry’s and The Body Shop, signed a letter that appeared as a full-page ad in the New York Times and on DontBanEquality.com to send a clear message: you can’thave equality in the workplace if people don’t have access to reproductive health care, including access to abortion. The result of an unprecedented coalition effort by Planned Parenthood Federation of America, NARAL Pro-Choice America, the ACLU and the Center for Reproductive Rights, Don’t Ban Equality represents a watershed moment, with the corporate community taking a public stand for what had historically persisted as a third rail issue. In the following week, an additional 150 CEOs signed onto the letter, including leaders from Reddit, Asana, and the United Talent Agency, increasing the number of signatory companies to 330+ and representing a combined 129,000 employees. Don’t Ban Equality trended on Twitter and garnered widespread media coverage, including CNN, CNBC/NBC, ABC, CBS, Univision, BBC, USA Today, the Washington Post, the Financial Times, Fortune, Fast Company, Glamour, and Refinery29. 

Our team led the strategy for Don’t Ban Equality and wrote the letter; conducted outreach to business contacts and helped secured the participation of more than 100 business leaders; and managed the media relations strategy and campaign.