Participant Media
Entertainment as a force for change with Participant Media
McPherson Strategies developed the strategic direction and messaging and led the media and strategic partnership outreach that complemented Participant Media’s social impact campaigns for its 2018-19 film slate, which included RBG, On the Basis of Sex, America to Me, The Price of Free, and Foster. We secured press coverage in key media outlets, including CNN, Stanford Social Innovation Review, Refinery29, LA Times, NPR Code Switch, Fortune raceAhead, and Parents Magazine. We also fostered several introductions that helped Participant Media confirm more than 130 corporate screenings and showtime buyouts, with the purpose of galvanizing greater employee engagement and action on the complex issues depicted in the films.