McPherson Strategies drives visibility for the Tiffany & Co. Foundation and its President Anisa Kamadoli Costa, who also leads the company’s sustainability work. We leverage Tiffany & Co.’s rich legacy and brand profile to broaden awareness for the company and the Foundation’s work in ocean conservation, responsible mining and the beautification of urban spaces. As part of this work, we brokered a multifaceted integrated partnership with the annual Town & Country Philanthropy Summit and secured coverage for Anisa and the Foundation in publications including Triple Pundit, Huffington Post, Town & Country, Marie Claire, CBS San Francisco, Forbes and Ethical Corporation Magazine. We've also increased Anisa'a Twitter following by 20 percent and secured speaking opportunities for her at Bloomberg Sustainable Business Summit, Our Ocean Summit, Social Good Summit, and most recently secured a coveted spot for Anisa on Marie Claire’s Power Trip.